What are Social Influencers, exactly?

A Social Influencer can be a powerful string to your social bow.

An influencer is a individual who has loyal followers within a particular niche on social media, in which they actively engage.  Potentially, their audience are your potential customers too.

They are influential because they may have a knowledge or certain authority on a subject matter, or have a personality that is valued by their audience, which in turn can affect lifestyle choices and purchasing decisions.

Not only are social influencers great marketing tools, they are people too! Success revolves around a good social relationship between themselves, their audience and brands they choose to support or collaborate with.

Social influencersWhat Makes a Great Influencer?

  • A story-teller
  • Authenticity
  • Consistency
  • Engagement
  • Generous to the brands and people they love
  • Provide value to their audience
  • Get results – reach, engagement

How to Choose an Influencer to Collaborate With?

Brands who provide products or services love social media influencers because they can encourage their followers to buy products and services they promote through their channel.

Regardless of having the attributes of a great influencer (see above) they must also:

  • Have an *engaging audience of followers that match your potential audience
  • Have a similar ethos to the product or service you provide
  • Be an individual you would be proud to have onboard as a brand ambassador

*The number of followers is not always important as, if they have been accrued by dubious means, they may not be authentically engaging with the influencer’s posts.

Do Influencers charge?

Some do, some don’t.

Consumer Influencers‘ are those who love your product or service, genuinely. They are likely to be an existing customer, or a potential customer, who finds the value you provide them matches their enthusiasm to help you promote it. Never take them for granted however, or abuse their good nature.

Paid Influencers‘ usually have an extremely large following can demand high prices. They may quote based on an Instagram post, Instagram story, Facebook post, Blog post etc – or a combination. In a paid arrangement, you as a business/brand can have more ‘control’ (and I say that loosely) over the nature of the content they post. They are not an advertising billboard….and you should not attempt to tell them what to say/write! You can, however, discuss your expectations together and collaboratively plan timings to suit your campaign.

Not sure who to approach, how to approach them, what budget you should be allocating and what to expect? Give me a call and I’m happy to have a no-obligation chat to help you on your way.


  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes

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