What is your Story?

Storytelling is a very powerful way to give your products and services meaning.  Take your audience on a journey so they can connect with you. 

Storytelling provides content for your website (whether it be on your ‘about us’ page or in a blog) and on social media, and helps to build your brand.

Marketing, whether it be through social media or otherwise, is about brand awareness…the brand of YOU. Yes you sell products and services and they may well feature in your storytelling, but allowing your brand to have a distinct personality that underpins your products and services, is very important.

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Social Media Marketing Funnel

Whether you are a small business or self-employed, here are 5 Steps in the social media marketing funnel you need to take note of.

Spoiler alert! Read these 5 Steps, then scroll down to the bottom of the page.

Straight into it:

#1.     Figure out where your customers are and go where they are. Choose your audience with the means and motivation to want your services/product. If no one is interested, move right along and refine your audience until you find your niche. Don’t try and sell to anyone who’s not interested. You are wasting their time and your efforts.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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