8

Sep

2019

What is your Story?

Storytelling is a very powerful way to give your products and services meaning.  Take your audience on a journey so they can connect with you. 

Storytelling provides content for your website (whether it be on your ‘about us’ page or in a blog) and on social media, and helps to build your brand.

Marketing, whether it be through social media or otherwise, is about brand awareness…the brand of YOU. Yes you sell products and services and they may well feature in your storytelling, but allowing your brand to have a distinct personality that underpins your products and services, is very important.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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