28

May

2019

Social influencers

What are Social Influencers, exactly?

A Social Influencer can be a powerful string to your social bow.

An influencer is a individual who has loyal followers within a particular niche on social media, in which they actively engage.  Potentially, their audience are your potential customers too.

They are influential because they may have a knowledge or certain authority on a subject matter, or have a personality that is valued by their audience, which in turn can affect lifestyle choices and purchasing decisions.

Not only are social influencers great marketing tools, they are people too! Success revolves around a good social relationship between themselves, their audience and brands they choose to support or collaborate with.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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