Digital Strategy

Whether you have overarching business objectives, or campaign specific ones, a digital strategy can be created to suit that particular need. It may incorporate a multitude of recommended directives:

  • Reach a specific audience online
  • Utilise creative ways within the online space to grow brand awareness
  • Collaborate with other brands
  • SEM (search engine marketing)
  • SEO (search engine optimisation)

Strategies provide a clear direction and focus. After a no-obligation chat with me, I’ll be able to quote based on the scope of your needs.

Social Media Strategy

Social media is not something you can do effectively with little or no effort. It requires considered objectives, language, budget, maintenance and measures to ensure your messages are getting through to your targeted audiences with a return on investment.

This may include:

  • Acquisition campaign to gain more followers
  • Drive traffic to bespoke landing pages on your website
  • Create structure and strategy for content schedule
  • Creating content as/where required;
  • Analyse and measure ROI and effectiveness
  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes

  • © 2019 Digital Armchair - a trading name of PlanMyPlay Ltd | Site by JeliNet NZ