You won’t believe the number of small businesses that go by this mantra.

It really is quite a surprise to hear these words tumble out of their mouths in 2019.

Traditionally ‘tradies’ and seem to be the last small businesses to market themselves and having a website is ‘first base’ I believe. Being pragmatic I can see how they may have come to this conclusion: they have work booked months ahead and are run-ragged, why on earth do they need more customers? They’re ‘alright Jack’ with a business card, aren’t they?

Let me tell you why all small businesses need a website.

Think of it as your shop window, working 24/7 for you (even while you sleep). It’s your online business card, your sales rep and your ‘living, breathing’ glossy catalogue.

Whether you offer a trade, a service or a product, you need brand awareness. While that may sound airy-fairy to those not in marketing, you do need to clearly make available who you are, what you offer, how you can solve a problem, and how people can get in touch with you. That’s the basics, of course. A website offers credibility to your trade, service or product. It’s a home for your photo gallery of past and present projects/products, it’s a space for reviews to shine bright, it’s your ‘home base’ where potential customers can find you.

You have too much work and can’t take any more clients?

What a beautiful dilemma. Your website can advise of prices, availability and frequently asked questions so you’re not spending hours answering repetitive emails.

Back up the truck. ‘Living, breathing’?

Yes, websites can be updated instantly by you if you chose a CMS (content management system) which means you can keep the content fresh and up to date, any hour of the day or night.

Isn’t a Facebook Page enough?

I’m so very glad you raised this. I’ve dedicated a whole blog post to this question: The Not-So Humble Website

Don’t websites cost a bomb?

No, they certainly don’t have to.

While there are free websites available, I personally wouldn’t recommend them. Unless you have graphic skills and can easily grasp coding, many ‘free’ websites cost you in professionalism.

Feeling a bit stuck or bombarded with options?

Contact Me, or Jel directly at JeliNet.co.nz for a chat.

  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes

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