19

Nov

2019

Turning Fans into Influencers

Thanks to social media, we are able to connect with people around the globe. Being a fan means that you’re part of something, that you belong. 

People don’t want to be marketed to, they don’t want to be sold to, they want to be social. People buy from people who understand and relate to them. In the age of Marketing Rebellion, consumers are smart, they can see through an ad.

Every business is in the business of trust. No one trusts a logo.

It’s time to think like a fan.

Read more »

10

Nov

2019

Creating a content plan

Are you constantly stuck for ideas of what to blog about or post on social media?

Most of us have a hard time coming up with content ideas. Some ideas are random, some are awesome, some are difficult to pull out of a hat when you need them.

Coming up with a content idea is not a magical thing, it requires a focus and a format to create a content plan.

Without further a-do, here are some great ideas for you to mix and match to include in your Content Plan, regardless of whether you offer a product or service.

Read more »

15

Oct

2019

Owned, Earned, Rented, Free, Shared and Paid

You may hear these words a lot in social media. It conjures up real estate, I know. We are talking about different playgrounds in which your audience lives and your digital and social media marketing activity efforts inevitably fall into.

The reason why it’s important to understand their meanings is so you don’t fall into the trap of putting all your marketing efforts into areas that you have limited control over. In saying that, each owned, earned, rented, free, shared and paid space are not mutually exclusive nor independent. All will find a happy home within your marketing mix.

Real estate is probably a great metaphor.

A smart investor wouldn’t spend all their time and money into a rented property that the landlord could sell beneath their feet, or put the rent up, or paint bright magenta, or decide to change the rules with little or no warning. 

In more detail, let me try to explain them all, in no particular order.

Read more »

10

Oct

2019

Marketing Rebellion - Be More Human

Two-thirds of your marketing is occurring without you – customer driven content, word of mouth, social media and reviews.

Let’s face the truth. The customers have become the Marketing Department.

It is the end of advertising control. Consumers (yes, humans just like you) are fed up with remarkable promises and twisted untruths. Customers are tired of the shouting and the nonsense. They are tired of being told to suck up the corporate line. They can see through it all.

We are entering a world where customer loyalty is in decline. 80% of customers shop around and why shouldn’t they!?

Customers demand respect, and rightly so: their lifestyle, their choices, their time, their privacy.

Read more »

7

Oct

2019

Be remarkable - finding your 90%

Like most businesses, whether self employed or otherwise, you can spread yourself thin when it comes to being ‘everywhere’ and winning big on every social media channel. Take up the 90/10 rule.

Reshape your marketing efforts so that 90% is doing something remarkably well and 10% is experimenting or being present elsewhere.

Do one thing remarkably well, be dependable and consistent over time, based on data and reaction spikes.

What’s your 90%?

  • Listen to your data.
  • Be nimble.
  • Find your Reaction Spikes.
  • Stop doing what’s not working.
  • Have fun.
  • Be remarkable.

Read more »

1

Oct

2019

Facebook's Privacy Focused Vision

The Facebook landscape has changed.

Here’s a reality check for you: organic reach is generally between 1-6% of your total page followers. Previously businesses could easily reach their audiences through Facebook’s News Feed. No longer.

As Facebook evolves, businesses relying on Facebook’s audiences need to quickly evolve too. Be nimble, adaptable and educated to reach and engage with your audience.

Mark Zuckerberg’s goal is to create a ‘privacy focused’ platform.

What exactly does that mean? Why did they change the goal-posts? What can businesses do differently to not only survive but thrive on Facebook?

Read more »

27

Sep

2019

Accessing Creator Studio

Finally, we no longer need to use third-party tools to post to Instagram from a desktop! Facebook has released its own solution, the Creator Studio…and it’s free!

Facebook’s Creator Studio function is rolling out now. Many people have access to Creator Studio now, but not everyone. If you are one of the latter, be patient and wait until access is granted.

Previously, posting to Instagram from a mobile hasn’t always been convenient nor easy. Uploading images or video which weren’t held on your mobile has been problematic at times, as too with large files, let alone attempting to schedule Instagram posts. It was all getting rather time consuming and many Instagram users were utilising third-parties to schedule posts for them.

Instagram hasn’t enabled scheduling posts from Instagram.com however the new Creator Studio, which lives on your Facebook dashboard, will. You can now schedule both Instagram and IGTV videos, and regular Facebook posts there.

Read more »

23

Sep

2019

Rethink Everything

Still catching up with Facebook changes? It’s time to rethink everything!

You will read everywhere about Facebook algorithms and how they are continually changing at a rapid speed.  To help make sense of why these changes have evolved, let’s briefly run through the past five years on Facebook.

Then, rethink everything you once knew. Take a big breath.

Read more »

20

Sep

2019

Hashtag Strategies

In the ever-changing world of social media, things change. Usage of hashtags does too!

For the uninitiated, #hashtags are predominantly used on Instagram to enhance the exposure of your post. How many should you use, which hashtags, where to put them and recommendations on whether they are hidden or public? Read on.

Read more »

17

Sep

2019

Social Media 'Business as Usual'

What do you say online when there is no new news? Let’s talk about ‘business as usual’ social media activity.

Outside of the flurry of activity over a campaign period, there is ‘business as usual’. You’ll need to ensure you have a robust social media plan for those times too, which may form the majority of your year.

Here are 5 top tips  for ‘business as usual’ activity on social media.

Read more »

16

Sep

2019

Brand Management is like being a parent

Brand Management is a little like being a good parent.

You raise your child diligently with consideration and much excitement. Every day you send them off into the big wide world with matching shoes, a wiped nose and trust they will be the best they can be. You care about what is in their school report, that they are happy and healthy. Sometimes you need to pick them up off the footpath and dust them down. At times you’ll need to apologise on their behalf if something gets broken. They mean the world to you.

That’s how you should manage your brand. How it looks, behaves, talks and the conversations others have about your brand, is vital to your ‘brand health’.

Read more »

13

Sep

2019

Find your Social Media Tribe

In an ideal world, we’d have a large, genuinely engaged audience on social media, 24/7. We’d laugh, we’d cry, we’d move mountains.

In reality, you won’t.

In reality, those that DO follow or like your page may never get to see ANY of your newsfeed. Although it’s rather complex, Facebook’s AI will show content those ‘those likely to respond’ and they get their algorithms through a number of methods. Although they are extremely complex, they may include: how often did that follower previously engage with the posts, share them, comment on them, click on a link, visit the page voluntarily, even hover a finger over them?

Read more »

11

Sep

2019

Hiding Likes

Just when you thought you had it sorted, Facebook is poised to make further changes.

We’ve seen Instagram (also owned by Facebook) recently trial hiding the number of likes that a post receives. Instagram users still see a list of who has reacted to a post, but the total number of people who have reacted is no longer showing.  The owner of the account who posted the content still gets to see the full analytics, however. This was rolled out to six countries since Facebook’s announcement in May – and New Zealand was one of those.

It looks like, according to some reports, that Facebook has the same code ‘hidden’ in the wings, ready to roll out the same inhibiting factor on the Facebook channel itself …. at some point, maybe.

Read more »

8

Sep

2019

What is your Story?

Storytelling is a very powerful way to give your products and services meaning.  Take your audience on a journey so they can connect with you. 

Storytelling provides content for your website (whether it be on your ‘about us’ page or in a blog) and on social media, and helps to build your brand.

Marketing, whether it be through social media or otherwise, is about brand awareness…the brand of YOU. Yes you sell products and services and they may well feature in your storytelling, but allowing your brand to have a distinct personality that underpins your products and services, is very important.

Read more »

12

Aug

2019

Social Media Marketing Funnel

Whether you are a small business or self-employed, here are 5 Steps in the social media marketing funnel you need to take note of.

Spoiler alert! Read these 5 Steps, then scroll down to the bottom of the page.

Straight into it:

#1.     Figure out where your customers are and go where they are. Choose your audience with the means and motivation to want your services/product. If no one is interested, move right along and refine your audience until you find your niche. Don’t try and sell to anyone who’s not interested. You are wasting their time and your efforts.

Read more »

  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes

  • © 2019 Digital Armchair - a trading name of PlanMyPlay Ltd | Site by JeliNet NZ