12

Aug

2019

Social Media Marketing Funnel

Whether you are a small business or self-employed, here are 5 Steps in the social media marketing funnel you need to take note of.

Spoiler alert! Read these 5 Steps, then scroll down to the bottom of the page.

Straight into it:

#1.     Figure out where your customers are and go where they are. Choose your audience with the means and motivation to want your services/product. If no one is interested, move right along and refine your audience until you find your niche. Don’t try and sell to anyone who’s not interested. You are wasting their time and your efforts.

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27

Jul

2019

If you own a small NZ business you may be pondering the need for your own social media channels too.

Do you really need them?
The odds are EXTREMELY likely that you do.

Which social channels best suit your business and audience?
Let me briefly explain the top social media contenders in New Zealand.

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15

Jun

2019

Facebook Changes, May 2019

As you will be aware, Facebook (owners of both Facebook and Instagram) regularly makes changes to newsfeed algorithms in the spirit of improving their social networks for their users.

Key changes include Relevance Score and History Removal (plus a few others that I’ve picked out for you).

As a member of the public with a personal Facebook page, changes come and go with little impact.

As many businesses rely on Facebook within their marketing mix it’s important to keep up with key changes.  Review and amend your marketing strategy accordingly to reach your audiences on Facebook and Instagram.

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5

Jun

2019

Out of 10, how would you rate your business commitment to Social Media?

1 = Commitment? It just looks after itself, doesn’t it?
10 = I’m all across it. On to it, hourly!

After selecting which social media channels best suit your business, it’s time to look seriously at your commitment. Social Media is not ‘just a campaign’ with a splurge of activity for a week or a month, it is a commitment that takes time, resource and consideration.

Let’s quickly touch on budget, resource, content and buy-in.

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28

May

2019

Social influencers

What are Social Influencers, exactly?

A Social Influencer can be a powerful string to your social bow.

An influencer is a individual who has loyal followers within a particular niche on social media, in which they actively engage.  Potentially, their audience are your potential customers too.

They are influential because they may have a knowledge or certain authority on a subject matter, or have a personality that is valued by their audience, which in turn can affect lifestyle choices and purchasing decisions.

Not only are social influencers great marketing tools, they are people too! Success revolves around a good social relationship between themselves, their audience and brands they choose to support or collaborate with.

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1

May

2019

How to run a Giveaway on Social Media

This catches a few people out. I can’t reinforce enough how, as a Kiwi business, you must have terms and conditions for every giveaway, competition, sweepstake raffle or business card draw.

Oh, and there’s Facebook regulations too!

Firstly, you need to have terms and conditions readily available, within coo-ee, of your giveaway. Whether this be at your stand at a Business Expo or online, you need to provide specific information.  Usually the hairy details are provided in a ‘terms and conditions’ page on your website that is referenced at the ‘point of entry’ew.

So let’s break it down in to ‘specific terms’ and ‘general terms’.

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19

Apr

2019

what does your website mean to you

I have been surprised that, in this ‘day and age’, many small businesses question the value of a website.

This is particularly concerning. While social media channels may be deemed essential in the online marketing mix, they are considered a ‘rented’ space. You don’t own your followers and you can’t control the numerous algorithm changes that affect your message getting through to them.

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17

Feb

2019

Let’s say you have an amazing piece of content on your website. You are using all your available channels to promote and send traffic to it. Which channel is most effective at driving traffic to that landing page?

You’ll benefit from a URL tracker. Also referred to as UTM code, it is a wonderful piece of code that can be tailored specifically to help track where website traffic comes from once the link has been clicked upon.

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14

Feb

2019

You won’t believe the number of small businesses that go by this mantra.

It really is quite a surprise to hear these words tumble out of their mouths in 2019.

Traditionally ‘tradies’ and seem to be the last small businesses to market themselves and having a website is ‘first base’ I believe. Being pragmatic I can see how they may have come to this conclusion: they have work booked months ahead and are run-ragged, why on earth do they need more customers? They’re ‘alright Jack’ with a business card, aren’t they?

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27

Jan

2019

HTML coding

Having a database of customers who you can talk with, away from the noise and clutter of social media, is the ultimate game plan for businesses. 

You ‘own’ these customers, you’ve worked hard to get them. Treat them well.

If you are sending emails regularly from your business email en masse, don’t.
If you are sending out PDFs, don’t.

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12

Jan

2019

Social Media Audit

How’s social media going for you? Are you bamboozled with the rapid change of technology, overwhelmed at the resource time it takes or underwhelmed at the results?

It may be time for a social media health check.

If you are a business who has a range of social media handles but you’re really not sure if it’s worth the hassle, resource time and money, you’d benefit from a Social Media Audit.

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14

Dec

2018

Social Media channels have an array of real-time analytics available. The trouble is, many businesses just aren’t measuring.

Pre-digital marketing used to be considered ‘fluffy’ or even referred to ‘the colouring in department’. Quaint as that may sound, the marketing team wasn’t as able to monitor, test, report on and analyse the effectiveness of marketing spend in real-time.

But we can now and we should regularly.

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6

Nov

2017

If you send electronic messages of a commercial nature (aka e-flash, e-shot, eDM, e-news), you need a broadcasting platform. There is so much to remember with regards do’s and don’ts, I personally wouldn’t recommend any other method.

Mail Chimp is one of many email broadcasting platforms of course. Here are some pros and cons of Mail Chimp, through my eyes.

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5

Oct

2017

Are you ready to set up your email database? Are you lacking a few addresses and want to take a few short-cuts?

Don’t.

Here’s a few important things to know around the Unsolicited Electronic Message Act 2007 before you even think about buying email lists from a third party, harvesting email addresses from a business card draw, or crossing your fingers and hoping for the best.

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1

Sep

2017

portrait format on mobile

Keep an eye on Instagram’s ever changing developments – such as the change in image and video dimensions. They may work in your favour, particularly when repurposing online content.

Staying Square

Traditional users will enjoy the ‘tried and true’ and stick with Instagram’s square format. This continues to be a perfect 1:1 ratio shown at a maximum of 600×600 pixels, as it has since the beginning. You can however load an image at 1080×1080 pixels – it will be scaled down to display at 600×600 pixels regardless. However as more screens become high in their pixel density, you’ve got the future covered.

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  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes

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