Whether you are a small business or self-employed, here are 5 Steps in the social media marketing funnel you need to take note of.

Spoiler alert! Read these 5 Steps, then scroll down to the bottom of the page.

Straight into it:

#1.     Figure out where your customers are and go where they are. Choose your audience with the means and motivation to want your services/product. If no one is interested, move right along and refine your audience until you find your niche. Don’t try and sell to anyone who’s not interested. You are wasting their time and your efforts.

Social Media Marketing Funnel#2.     Grab their attention. Social media is super-noisy and if you haven’t already figured it out, newsfeeds are cluttered and potential customers are easily distracted. Don’t just sell yourself or your product, sell how it can overcome your audience’s pain-points. Offer something of value. Speak their language.

#3.    Establish a relationship with your audience so you don’t get lost in the shuffle. Without a relationship your audience may forget you. Remember social media channels are social, but they are considered RENTED space (you have no direct control over the platform, the algorithms, and who sees your communication).  Endeavour to build a relationship OUTSIDE of social media. This may be with the aid of an email sign-up (emails are considered OWNED as you can manage how often you communicate). Don’t ask for too much information.

#4.    Nurture the relationship. Like all good relationships, it’s built on trust. Be authentic, continue to offer great value.

#5.    Close the deal! Whether it’s selling a product, service or sharing knowledge – when your audience is truly listening, when you offer a solution to their pain-points, and they trust and like you…it’s the next natural step.

The Important Bit!

It seems simple doesn’t it, 5 easy steps of the social media marketing funnel? The principle is there but it is much harder to do this in reality. Consumers are human. They are not just a cluster of email addresses or Facebook followers at your beckon call. They do not have to be loyal to you and 80% of them probably won’t. Your audience needs to be treated with respect. They will gravitate to a product or service that they truly connect with, that belongs to their tribe, a brand they trust. 

You don’t choose your audience. They choose you. To understand how consumers are shunning advertising read my article on Marketing Rebellion – Be More Human.

  • One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes

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