
Thanks to social media, we are able to connect with people around the globe. Being a fan means that you’re part of something, that you belong.
People don’t want to be marketed to, they don’t want to be sold to, they want to be social. People buy from people who understand and relate to them. In the age of Marketing Rebellion, consumers are smart, they can see through an ad.
Every business is in the business of trust. No one trusts a logo.
It’s time to think like a fan.