Turning Fans into Influencers

Thanks to social media, we are able to connect with people around the globe. Being a fan means that you’re part of something, that you belong. 

People don’t want to be marketed to, they don’t want to be sold to, they want to be social. People buy from people who understand and relate to them. In the age of Marketing Rebellion, consumers are smart, they can see through an ad.

Every business is in the business of trust. No one trusts a logo.

It’s time to think like a fan.

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Creating a content plan

Are you constantly stuck for ideas of what to blog about or post on social media?

Most of us have a hard time coming up with content ideas. Some ideas are random, some are awesome, some are difficult to pull out of a hat when you need them.

Coming up with a content idea is not a magical thing, it requires a focus and a format to create a content plan.

Without further a-do, here are some great ideas for you to mix and match to include in your Content Plan, regardless of whether you offer a product or service.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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