
Email newsletters are a critical part of marketing. If you have a growing email database, just how do you write a killer email newsletter?
It’s all about content and context.
Once upon a time, not that long ago, a good old email was a fabulous and fast alternative to a good old letter. It still remains today, the one of the only places where people are in control, not algorithms. Your subscribers have actively made the effort to sign up and receive an email from you. They can easily opt out too if disappointed.
This blog post isn’t about the killer headline and what proportion should be text or images, it’s about words.
- The most important part of the newsletter is the ‘letter’
- Write as if you are writing to one subscriber
- Develop your ‘tell’
- Make your story a good one