27

Sep

2019

Accessing Creator Studio

Finally, we no longer need to use third-party tools to post to Instagram from a desktop! Facebook has released its own solution, the Creator Studio…and it’s free!

Facebook’s Creator Studio function is rolling out now. Many people have access to Creator Studio now, but not everyone. If you are one of the latter, be patient and wait until access is granted.

Previously, posting to Instagram from a mobile hasn’t always been convenient nor easy. Uploading images or video which weren’t held on your mobile has been problematic at times, as too with large files, let alone attempting to schedule Instagram posts. It was all getting rather time consuming and many Instagram users were utilising third-parties to schedule posts for them.

Instagram hasn’t enabled scheduling posts from Instagram.com however the new Creator Studio, which lives on your Facebook dashboard, will. You can now schedule both Instagram and IGTV videos, and regular Facebook posts there.

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23

Sep

2019

Rethink Everything

Still catching up with Facebook changes? It’s time to rethink everything!

You will read everywhere about Facebook algorithms and how they are continually changing at a rapid speed.  To help make sense of why these changes have evolved, let’s briefly run through the past five years on Facebook.

Then, rethink everything you once knew. Take a big breath.

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17

Sep

2019

Social Media 'Business as Usual'

What do you say online when there is no new news? Let’s talk about ‘business as usual’ social media activity.

Outside of the flurry of activity over a campaign period, there is ‘business as usual’. You’ll need to ensure you have a robust social media plan for those times too, which may form the majority of your year.

Here are 5 top tips  for ‘business as usual’ activity on social media.

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16

Sep

2019

Brand Management is like being a parent

Brand Management is a little like being a good parent.

You raise your child diligently with consideration and much excitement. Every day you send them off into the big wide world with matching shoes, a wiped nose and trust they will be the best they can be. You care about what is in their school report, that they are happy and healthy. Sometimes you need to pick them up off the footpath and dust them down. At times you’ll need to apologise on their behalf if something gets broken. They mean the world to you.

That’s how you should manage your brand. How it looks, behaves, talks and the conversations others have about your brand, is vital to your ‘brand health’.

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13

Sep

2019

Find your Social Media Tribe

In an ideal world, we’d have a large, genuinely engaged audience on social media, 24/7. We’d laugh, we’d cry, we’d move mountains.

In reality, you won’t.

In reality, those that DO follow or like your page may never get to see ANY of your newsfeed. Although it’s rather complex, Facebook’s AI will show content those ‘those likely to respond’ and they get their algorithms through a number of methods. Although they are extremely complex, they may include: how often did that follower previously engage with the posts, share them, comment on them, click on a link, visit the page voluntarily, even hover a finger over them?

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8

Sep

2019

What is your Story?

Storytelling is a very powerful way to give your products and services meaning.  Take your audience on a journey so they can connect with you. 

Storytelling provides content for your website (whether it be on your ‘about us’ page or in a blog) and on social media, and helps to build your brand.

Marketing, whether it be through social media or otherwise, is about brand awareness…the brand of YOU. Yes you sell products and services and they may well feature in your storytelling, but allowing your brand to have a distinct personality that underpins your products and services, is very important.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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