15

Jun

2019

Facebook Changes, May 2019

As you will be aware, Facebook (owners of both Facebook and Instagram) regularly makes changes to newsfeed algorithms in the spirit of improving their social networks for their users.

Key changes include Relevance Score and History Removal (plus a few others that I’ve picked out for you).

As a member of the public with a personal Facebook page, changes come and go with little impact.

As many businesses rely on Facebook within their marketing mix it’s important to keep up with key changes.  Review and amend your marketing strategy accordingly to reach your audiences on Facebook and Instagram.

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5

Jun

2019

Out of 10, how would you rate your business commitment to Social Media?

1 = Commitment? It just looks after itself, doesn’t it?
10 = I’m all across it. On to it, hourly!

After selecting which social media channels best suit your business, it’s time to look seriously at your commitment. Social Media is not ‘just a campaign’ with a splurge of activity for a week or a month, it is a commitment that takes time, resource and consideration.

Let’s quickly touch on budget, resource, content and buy-in.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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