Social influencers

What are Social Influencers, exactly?

A Social Influencer can be a powerful string to your social bow.

An influencer is a individual who has loyal followers within a particular niche on social media, in which they actively engage.  Potentially, their audience are your potential customers too.

They are influential because they may have a knowledge or certain authority on a subject matter, or have a personality that is valued by their audience, which in turn can affect lifestyle choices and purchasing decisions.

Not only are social influencers great marketing tools, they are people too! Success revolves around a good social relationship between themselves, their audience and brands they choose to support or collaborate with.

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How to run a Giveaway on Social Media

This catches a few people out. I can’t reinforce enough how, as a Kiwi business, you must have terms and conditions for every giveaway, competition, sweepstake raffle or business card draw.

Oh, and there’s Facebook regulations too!

Firstly, you need to have terms and conditions readily available, within coo-ee, of your giveaway. Whether this be at your stand at a Business Expo or online, you need to provide specific information.  Usually the hairy details are provided in a ‘terms and conditions’ page on your website that is referenced at the ‘point of entry’ew.

So let’s break it down in to ‘specific terms’ and ‘general terms’.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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