19

Apr

2019

what does your website mean to you

I have been surprised that, in this ‘day and age’, many small businesses question the value of a website.

This is particularly concerning. While social media channels may be deemed essential in the online marketing mix, they are considered a ‘rented’ space. You don’t own your followers and you can’t control the numerous algorithm changes that affect your message getting through to them.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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