17

Feb

2019

Let’s say you have an amazing piece of content on your website. You are using all your available channels to promote and send traffic to it. Which channel is most effective at driving traffic to that landing page?

You’ll benefit from a URL tracker. Also referred to as UTM code, it is a wonderful piece of code that can be tailored specifically to help track where website traffic comes from once the link has been clicked upon.

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14

Feb

2019

You won’t believe the number of small businesses that go by this mantra.

It really is quite a surprise to hear these words tumble out of their mouths in 2019.

Traditionally ‘tradies’ and seem to be the last small businesses to market themselves and having a website is ‘first base’ I believe. Being pragmatic I can see how they may have come to this conclusion: they have work booked months ahead and are run-ragged, why on earth do they need more customers? They’re ‘alright Jack’ with a business card, aren’t they?

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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