Social Media channels have an array of real-time analytics available. The trouble is, many businesses just aren’t measuring.

Pre-digital marketing used to be considered ‘fluffy’ or even referred to ‘the colouring in department’. Quaint as that may sound, the marketing team wasn’t as able to monitor, test, report on and analyse the effectiveness of marketing spend in real-time.

But we can now and we should regularly.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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