If you send electronic messages of a commercial nature (aka e-flash, e-shot, eDM, e-news), you need a broadcasting platform. There is so much to remember with regards do’s and don’ts, I personally wouldn’t recommend any other method.

Mail Chimp is one of many email broadcasting platforms of course. Here are some pros and cons of Mail Chimp, through my eyes.

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  • Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
    Rick Levine

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